PPC Management

PPC Management

PPC (Pay-Per-Click) Management involves creating, optimizing, and managing paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media networks (e.g., Facebook, LinkedIn, Instagram). The goal of PPC management is to maximize ROI by driving targeted traffic, generating leads, and increasing conversions while minimizing costs. Here's a comprehensive guide to PPC management, including strategies, tools, and best practices:

PPC Management Service Page Traffic is a premier Search Engine Marketing (SEM) and Pay Per Click management company known for its extensive industry experience in managing GOOGLE ADWORDS Pay Per Click campaigns with an excellent success rate. We have an experienced team of dedicated professionals. I Plexus Technologies - PPC (Pay Per Click) Services Company: Do you need help managing your PPC campaigns? We never "set it and forget it".

Professional management with continual & profitable optimization Our Pay Per Click Services Includes :

1. Account Management for a new account or existing account
2. Highly Targeted, Structured Campaigns.
3. Creative Ad Texts.
4. Relevant Landing Pages.

SO WHAT DO I REALLY DO:
a) Work on budgets as low as Rs 150 per day (though Rs 350/Day would be a par budget today).
b) Save money on bids & budgets, as much as 30% per month.
c) Never pay a premium for the top positions, yet get results.
d) Logical approach based on constant monitoring of search queries, keywords, bids & conversions.

I am Sumit-IIT Kanpur(I-Plexus), a Digital Marketing enthusiast & Google AdWords Search Specialist. 
My Agency, "AdWords for Low Budgets', is tailor-made for small businesses, entrepreneurs & startups.
I have been managing Google AdWords campaigns for my clients 24x7 for the last 3 years now. Presently I handle more than 50 different campaigns single-handed, every day. 

WHAT DO YOU GET IN ACCOUNT MANAGEMENT FROM ME?

Enquiries, Savings & Better long term account management. 
a) Daily review of your traffic, keywords & bids.
b) Regular communication for long term optimisation & fortnightly review.
c) Daily tracking of conversions.
d) Optimum budgeting in line with ROI targets.
All in all, these can add upto 40% savings a month on your budget. I have done it time & again for our clients.

MY FEE:
Rs 5000 for the first month, and Rs 2500 from next month onward. Please note that these are Account Handling charges & include NO credit to your AdWords account. Also note that these charges are payable in advance.
The fee is same if you are transferring an old account to me. A standard credit of Rs 3000 applies to all new accounts.

I BELIEVE IN RESULTS, AND ONLY RESULTS.
​I have pleasure in listing down the enquiry data for my clients:

a) Shridan Trust: 
25-30 leads per day (Current Budget: Rs 6000/Day)
b) Diamond Charitable: 25-30 leads leads per day (Current Budget: Rs 12000/Day)
c) Chetan Clinic: 7-10 leads per day (Current Budget: Rs 2000/Day)
c) Himalaya Tour and Travels: 7-10 leads per day (Current Budget: Rs 2000/Day)
c) Dr. Rajendra Prashad: 7-10 leads per day (Current Budget: Rs 2000/Day)
f) Mamata Pharma : 15-20 leads per week (Current Budget: Rs 2000/Day)
g) Gurusons Technologies: 8-10 leads per day (Current Budget: Rs 3500/Day)

Many more company for adwords services.

www.ipdelhi.com

My Very Clear Disclaimers (I-Plexus):
1) The contact form above in no way collects your Email for any promotional or mass marketing programmes. You are free to use other means to contact me. 
2) This company is a virtual company founded out of my deep passion for Internet Marketing. I have no association or formal relationship with Google or Google AdWords, and am in no way endorsed by Google. 
3) Whatever data has been mentioned in terms of Clicks, CPC & CTR has been collected through my personal campaign & the campaigns of my clients, on Google AdWords. Proof can be readily submitted if asked for. To the best of my knowledge, Google does not publish any benchmarks. The data pertains to the Indian market alone. 
4) All trademarks acknowledged. 
5) This page is being tracked by Google AdWords & Google Analytics through their respective tracking codes.

PPC Platforms

1. Google Ads

   • Search Ads: Text ads that appear on Google search results.

   • Display Ads: Visual ads that appear on websites within the Google Display Network.

   • Shopping Ads: Product listings that appear on Google Shopping.

   • Video Ads: Ads that appear on YouTube.

2. Bing Ads

   • Similar to Google Ads but with a smaller audience and often lower CPCs.

3. Social Media Ads

   • Facebook Ads: Target users based on demographics, interests, and behaviors.

   • Instagram Ads: Leverage visual content for brand awareness and conversions.

   • LinkedIn Ads: Ideal for B2B marketing and professional targeting.

   • Twitter Ads: Promote tweets, accounts, or trends.

   • Pinterest Ads: Drive traffic and sales with visually appealing pins.

   • TikTok Ads: Reach younger audiences with short-form video ads.

4. Amazon Ads

   • Sponsored Products: Promote individual products on Amazon.

   • Sponsored Brands: Feature your brand logo, custom headline, and multiple products.

   • Sponsored Display: Target shoppers on and off Amazon.

PPC Management Tools

1. Keyword Research Tools

   • Google Keyword Planner

   • SEMrush

   • Ahrefs

2. Ad Management Tools

   • Google Ads Editor

   • Microsoft Advertising Editor

3. Analytics and Tracking Tools

   • Google Analytics

   • Google Tag Manager

   • Facebook Pixel

4. Bid Management Tools

   • Optmyzr

   • WordStream

5. Competitor Analysis Tools

   • SpyFu

   • SEMrush

   • iSpionage

Best Practices for PPC Management

1. Set Clear Goals

   • Define specific, measurable goals for each campaign (e.g., increase sales by 20% in Q4).

2. Focus on Quality Score

   • Improve Quality Score (Google Ads) by optimizing ad relevance, landing page experience, and CTR.

3. Use Negative Keywords

   • Add negative keywords to exclude irrelevant searches and reduce wasted spend.

4. Optimize for Mobile

   • Ensure ads and landing pages are mobile-friendly, as a significant portion of traffic comes from mobile devices.

5. Leverage Automation

   • Use automated bidding strategies and smart campaigns to save time and improve performance.

6. Monitor Competitors

   • Keep an eye on competitors’ ads and adjust your strategy accordingly.

7. Test Continuously

   • Regularly test ad copies, landing pages, and targeting options to find the best-performing combinations.

8. Retarget Effectively

   • Use remarketing campaigns to re-engage users who didn’t convert initially.

9. Track ROI

   • Measure the return on investment for each campaign and allocate budget to the most profitable channels.

10. Stay Updated

    • Keep up with platform updates, new features, and industry trends.

PPC Management Packages

Many agencies and freelancers offer PPC management packages tailored to different business needs. Common packages include:

1. Basic Package

   • Campaign setup and management for one platform (e.g., Google Ads).

   • Monthly performance report.

2. Standard Package

   • Everything in the Basic package.

   • Management for two platforms (e.g., Google Ads and Facebook Ads).

   • Weekly performance monitoring and optimization.

3. Advanced Package

   • Everything in the Standard package.

   • Management for multiple platforms.

   • Advanced strategies like remarketing and competitor analysis.

   • Bi-weekly performance reports.

4. Custom Enterprise Package

   • Tailored solutions for large businesses or complex campaigns.

   • Dedicated account manager.

   • Advanced analytics and reporting.